Tips on submitting an award-winning entry

24th April 2014

The search has started to find the best in business in Ely – but where do you start when it comes to telling your company’s story? Here are a few tips on how to write an inspiring entry for the 2014 Ely Standard Business Awards from Sarah Scott-Foster, our events and exhibitions manager.

Read the criteria thoroughly – and then read it again.

It may sound obvious to say read the criteria again and again but when writing a submission it is very easy to get side-tracked.

The submission needs to be factual and easy to read.

The judges have a lot of information to digest so it is important to make it as easy as possible. 

Get a second opinion

Writing an awards submission can be intensive and the person writing it can become too close to the project.

Have someone proofread your submission to get a second opinion, or leave it alone and go back to it after a couple of days.

You will be surprised at how many changes you will make.


Judges will not believe your business is the best of the best just because you say so. You need to put together a solid case that is backed up with proof that what you are saying is true and accurate.

You can supply two pieces of supporting documentation with your entry – anything from graphs and charts to marketing literature or testimonials.

Index your supporting information clearly and correctly, the Judges have only a small amount of time to read all of the entries.

Make your entry an inspiring read and one that is written from the heart.

Use the submission process as a learning tool

Entering awards are a fantastic way to profile your business internally and many find the whole process a great eye opener.

Even if you do not make the shortlist you will find the process of great strategic value to your business.

Think about the different areas within your business, where you want your business to be and what you will do to achieve your goals. Document it well and you are half way to a winning submission already.

Most of all, enjoy the process and shout about your successes.